Case studies

What actually happened after the rebuild. 

Six Chicagoland businesses, the exact problems we found, and the numbers before and after.

The short version

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Businesses profiled here
+0%
Best booked-call lift
0.0s
Typical load time after rebuild
$0+
Revenue generated for clients

The work, one client at a time

Every number below came from the client’s own dashboards.

01 — HVAC · Residential & Light Commercial

Northside HVAC

Oswego, IL · 2024

A 22-year-old family HVAC shop replaced their dusty WordPress site, fixed a broken Google Ads account, and grew booked service calls by 312% in five months.

+0%
Booked service callsMonth 1 → Month 5
$0.00
Cost per booked jobdown from $94
0.0x
Return on ad spendGoogle Ads, 90-day avg
Booked service calls / mo27→111
Cost per booked job (paid)$94→$11.40
Avg page load (mobile)9.2s→1.1s
Google reviews31→184
Star rating4.2→4.9
Organic local-pack appearances2→23
“Our phone literally would not stop ringing in week three. We had to hire two more techs. I tell every contractor I know to call these people.”
Mike Petrov — Co-Owner, Northside HVAC

02 — Interior Design Studio

Maple & Oak Interiors

Oswego, IL · 2024

A two-person Evanston design studio with a beautiful portfolio and zero leads built a single Instagram funnel that converted $84K in signed projects in 90 days.

$0K
Signed projects90 days post-launch
0.0%
Funnel conversionDM → discovery call
0 → 6
Project waitlistnow booking 4 months out
Signed projects / quarter1.3 (avg)→5
Avg project value$18K→$28K
Unqualified inquiries~30/mo→~4/mo
Instagram → call rate0.3%→11.2%
Content time / month~24 hrs→~4 hrs
“I was so scared to put pricing on the site. Two weeks in we had a $52K kitchen booked from a single DM. We finally have time to actually design again.”
Jess Roeder — Co-Founder, Maple & Oak Interiors

03 — Boutique Strength Gym

Six Points Fitness

Aurora, IL · 2023 — present

A 1,800 sq ft strength gym in Aurora went from page 3 to ranking #1 in the local 3-pack for 14 high-intent keywords, growing membership from 47 to 218 in 11 months.

0 → 218
Active members
#0
Local 3-pack14 keywords
0%
Organic GBP callsYoY
Active members47→218
Google reviews11→241
Local pack #1 rankings0→14
Top-10 organic keywords6→184
GBP profile views / mo412→9,800
GBP-driven calls / mo5→202
“I almost quit in month two. Rankings hadn't moved and I was paying them every month. Tania talked me off the ledge. Six weeks later we cracked the 3-pack and it's been a different business ever since.”
Chris Akande — Owner, Six Points Fitness

04 — Brewery & Taproom

Brass Tacks Brewing Co.

Oswego, IL · 2025

A Southtown craft brewery with great beer and dead weeknights ran a 90-day Meta ads sprint that took event bookings from 3/month to 19/month and dropped customer acquisition cost from $22 to $4.

0.0x
Event bookings3/mo → 19/mo
$0.00
Customer acquisition costdown from $22
+$0K
Q4 revenue liftvs. prior-year Q4
Event bookings / mo3→19
Customer acquisition cost$22→$4.10
Inquiry → booking close rate31%→58%
Weeknight covers~22/night→~71/night
Q4 revenue YoY—→+$71K
“We were skeptical about the 'staged event' shoot. It ended up being the best money we ever spent — that one night of footage has run our ads for six months. The phone hasn't stopped.”
Andre Suarez — Founder, Brass Tacks Brewing

05 — Wedding & Editorial Photography

Harbor Light Studio

Oswego + Fox Valley · 2024

A solo wedding photographer with a 6-figure income and a Squarespace template that hid her best work got a brand-first portfolio rebuild — then raised prices 40% and booked out a full year in advance.

+0%
Average package price
0 mo.
Booking lead timefrom 6 weeks
0
Discounts givensince launch
Average package price$5,800→$8,150
Inquiry → booking12%→34%
Booking lead time6 weeks→11 months
Weddings/year38→24 (by choice)
Annual revenue—→+22% on fewer jobs
“I haven't given a discount in nine months. I've stopped explaining my pricing. The site does the work I used to spend hours doing on email. I genuinely got my evenings back.”
Sarah Lindquist — Owner, Harbor Light Studio

06 — Boutique Business Law Firm

Loop Legal Group

Oswego, IL · 2023 — present

A 4-attorney business law firm that refused to run ads built an organic-search content engine that now drives 38 qualified consultations a month — entirely from Google, zero ad spend.

0.0x
Qualified consults4 → 38 / month
$0
Ad spendPure organic
0
Top-10 keywordsfrom 11 at start
Qualified consults / mo4→38
Organic sessions / mo~90→~14,200
Top-10 ranking keywords11→184
Featured snippets owned0→23
Avg. consult value$2,800→$3,400
Ad spend$0→$0
“I came in expecting to be disappointed. Eighteen months later, we're turning away consultation requests. We hired our fifth attorney last quarter entirely because of inbound from this work.”
Daniel Park — Managing Partner, Loop Legal Group

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