Case studies

What actually happened after the rebuild. 

Six Chicagoland businesses, the exact problems we found, and the numbers before and after.

The short version

0
Businesses profiled here
+0%
Best booked-call lift
0.0s
Typical load time after rebuild
$0+
Revenue generated for clients

The work, one client at a time

Every number below came from the client’s own dashboards.

01HVAC · Residential & Light Commercial

Northside HVAC

Oswego, IL · 2024

A 22-year-old family HVAC shop replaced their dusty WordPress site, fixed a broken Google Ads account, and grew booked service calls by 312% in five months.

+0%
Booked service callsMonth 1 → Month 5
$0.00
Cost per booked jobdown from $94
0.0x
Return on ad spendGoogle Ads, 90-day avg
Booked service calls / mo27111
Cost per booked job (paid)$94$11.40
Avg page load (mobile)9.2s1.1s
Google reviews31184
Star rating4.24.9
Organic local-pack appearances223
Our phone literally would not stop ringing in week three. We had to hire two more techs. I tell every contractor I know to call these people.
Mike PetrovCo-Owner, Northside HVAC

02Interior Design Studio

Maple & Oak Interiors

Oswego, IL · 2024

A two-person Evanston design studio with a beautiful portfolio and zero leads built a single Instagram funnel that converted $84K in signed projects in 90 days.

$0K
Signed projects90 days post-launch
0.0%
Funnel conversionDM → discovery call
0 → 6
Project waitlistnow booking 4 months out
Signed projects / quarter1.3 (avg)5
Avg project value$18K$28K
Unqualified inquiries~30/mo~4/mo
Instagram → call rate0.3%11.2%
Content time / month~24 hrs~4 hrs
I was so scared to put pricing on the site. Two weeks in we had a $52K kitchen booked from a single DM. We finally have time to actually design again.
Jess RoederCo-Founder, Maple & Oak Interiors

03Boutique Strength Gym

Six Points Fitness

Aurora, IL · 2023 — present

A 1,800 sq ft strength gym in Aurora went from page 3 to ranking #1 in the local 3-pack for 14 high-intent keywords, growing membership from 47 to 218 in 11 months.

0 → 218
Active members
#0
Local 3-pack14 keywords
0%
Organic GBP callsYoY
Active members47218
Google reviews11241
Local pack #1 rankings014
Top-10 organic keywords6184
GBP profile views / mo4129,800
GBP-driven calls / mo5202
I almost quit in month two. Rankings hadn't moved and I was paying them every month. Tania talked me off the ledge. Six weeks later we cracked the 3-pack and it's been a different business ever since.
Chris AkandeOwner, Six Points Fitness

04Brewery & Taproom

Brass Tacks Brewing Co.

Oswego, IL · 2025

A Southtown craft brewery with great beer and dead weeknights ran a 90-day Meta ads sprint that took event bookings from 3/month to 19/month and dropped customer acquisition cost from $22 to $4.

0.0x
Event bookings3/mo → 19/mo
$0.00
Customer acquisition costdown from $22
+$0K
Q4 revenue liftvs. prior-year Q4
Event bookings / mo319
Customer acquisition cost$22$4.10
Inquiry → booking close rate31%58%
Weeknight covers~22/night~71/night
Q4 revenue YoY+$71K
We were skeptical about the 'staged event' shoot. It ended up being the best money we ever spent — that one night of footage has run our ads for six months. The phone hasn't stopped.
Andre SuarezFounder, Brass Tacks Brewing

05Wedding & Editorial Photography

Harbor Light Studio

Oswego + Fox Valley · 2024

A solo wedding photographer with a 6-figure income and a Squarespace template that hid her best work got a brand-first portfolio rebuild — then raised prices 40% and booked out a full year in advance.

+0%
Average package price
0 mo.
Booking lead timefrom 6 weeks
0
Discounts givensince launch
Average package price$5,800$8,150
Inquiry → booking12%34%
Booking lead time6 weeks11 months
Weddings/year3824 (by choice)
Annual revenue+22% on fewer jobs
I haven't given a discount in nine months. I've stopped explaining my pricing. The site does the work I used to spend hours doing on email. I genuinely got my evenings back.
Sarah LindquistOwner, Harbor Light Studio

06Boutique Business Law Firm

Loop Legal Group

Oswego, IL · 2023 — present

A 4-attorney business law firm that refused to run ads built an organic-search content engine that now drives 38 qualified consultations a month — entirely from Google, zero ad spend.

0.0x
Qualified consults4 → 38 / month
$0
Ad spendPure organic
0
Top-10 keywordsfrom 11 at start
Qualified consults / mo438
Organic sessions / mo~90~14,200
Top-10 ranking keywords11184
Featured snippets owned023
Avg. consult value$2,800$3,400
Ad spend$0$0
I came in expecting to be disappointed. Eighteen months later, we're turning away consultation requests. We hired our fifth attorney last quarter entirely because of inbound from this work.
Daniel ParkManaging Partner, Loop Legal Group

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