[ local lead generation ]
Turn local searches into booked jobs.
Google, Local Services, Facebook and Instagram campaigns built for contractors and local businesses — not corporations with unlimited budgets. We focus your money where buying intent is strongest, track every call and quote request, and show you what turns into real business.
- YOU OWN THE ACCOUNTS
- YOU FUND THE PLATFORMS DIRECTLY
- NO HIDDEN AD-SPEND MARKUP
- PLAIN-ENGLISH REPORTING
Big-agency strategy, small-business budget.
Most local businesses do not need ten campaigns across five platforms. They need the right offer, in front of the right people, in the right service area — with every call and quote request tracked. We begin with the channel most likely to work, prove the economics, and expand only when the numbers support it.
- HVAC
- Plumbing
- Electrical
- Roofing
- Landscaping
- Remodelers
- Painters
- Cleaning
- Pressure Washing
- Junk Removal
- Pest Control
- Home Services
Where every dollar goes.
Your money never disappears into a mystery marketing bill.
SETUP FEE
Paid to Divine Growth
Covers business research, account setup, tracking, keyword and competitor research, campaign construction, creative preparation, quality assurance and launch.
MONTHLY MANAGEMENT
Paid to Divine Growth
Covers weekly optimization, lead-quality reviews, budget management, negative keywords, creative improvements, tracking maintenance, reporting and ongoing strategy.
ADVERTISING BUDGET
Paid directly to Google or Meta
This is the money the advertising platforms use to deliver clicks, calls, forms and leads. The client's payment method stays inside the client-owned account.
Divine Growth never takes a hidden cut of your advertising budget. Google or Meta bills you directly, and our professional fee appears separately.
[ what stays separate ]
- → Divine Growth fees are billed by Divine Growth.
- → Advertising budget is billed directly by Google or Meta on your card.
- → Third-party call-tracking, CRM or automation software may carry an additional disclosed cost.
- → Results are not guaranteed.
We don't spread a small budget across every platform.
Google Search Ads
For customers actively searching now. Best for high-intent searches like emergency plumbing, HVAC repair, roof repair and local estimates.
Local Services Ads
For eligible local service categories. Designed to generate calls and messages from nearby prospects. Availability, verification and pricing depend on the business category and location.
Google Business Profile
The organic local foundation. We optimize business information, categories, services, photos, reviews and tracking. Better organic placement cannot be purchased or guaranteed.
Facebook & Instagram Ads
Best for visual services, promotions, before-and-after creative, longer-consideration projects and retargeting previous website visitors.
From advertising dollars to trackable booked work.
- 01
QUALIFY
We learn services, territory, average job value, margins, closing rate, capacity and budget. If paid advertising isn't financially sensible yet, we say so.
- 02
CONNECT
Client creates or retains ownership of Google, Meta and Business Profile accounts. Divine Growth receives secure manager or partner access. We never request passwords through the website.
- 03
TRACK
Set up call tracking, quote forms, analytics, conversion events and a lead pipeline so inquiries can be followed through qualified lead, estimate, booked job and completed revenue.
- 04
BUILD THE OFFER
Select the service, territory and offer most likely to produce profitable work. Improve or create the landing-page experience and prepare copy and creative.
- 05
ALLOCATE
Present a written channel and budget plan for client approval. We explain exactly which platforms will be used and why.
- 06
LAUNCH
Test forms, calls, notifications, locations, schedules, budgets and conversion tracking before publishing campaigns.
- 07
OPTIMIZE
Review search terms, lead quality, costs, bids, geographic performance, landing pages, creative and budget pacing every week.
- 08
PROVE
Report platform spending, inquiries, qualified leads, estimates, booked jobs, acquisition cost and tracked revenue in plain English.
Every deliverable.
What we run for you.
Every engagement is scoped to your market, your service area and your capacity. Tell us what you need and we’ll send a free custom quote.
Affordable Entry Point
[ Lead Starter ]
- Google Search Ads or Local Services Ads
- One primary service
- One main service area
- Campaign and competitor research
- Call and form conversion tracking
- Weekly account review
- Negative-keyword management when applicable
- Monthly report
- Monthly strategy call
[ Local Lead Growth ]
- Google Search Ads
- Local Services Ads when eligible
- Google Business Profile management
- Up to two primary service categories
- Landing-page creation or optimization
- Call and form tracking
- Lead-quality pipeline
- Weekly optimization
- Monthly creative refresh
- Monthly results meeting
For Growing Teams
[ Multi-Channel Growth ]
- Google Search Ads
- Local Services Ads when eligible
- Facebook and Instagram Ads
- Google Business Profile management
- Retargeting
- Multiple services or territories
- Landing pages
- Monthly creative production
- CRM and booked-revenue tracking
- Weekly optimization and strategy call
Advertising spend is separate and is paid directly by the client to Google or Meta. Third-party call-tracking, CRM or automation software may carry an additional disclosed cost. Results are not guaranteed.
[ google business profile only ]
Just need your Google profile fixed?
We do standalone setup, optimization and management.
Google Business Profile is a free Google product. Our fee is for professional setup, optimization and management. Organic local ranking cannot be purchased or guaranteed.
Clicks are not revenue.
We connect platform activity to the calls, estimates and booked jobs that matter to your business.
[ sample dashboard — illustrative numbers only ]
- Platform ad spend
- $2,000
- Total inquiries
- 48
- Qualified leads
- 31
- Cost per qualified lead
- $64
- Estimates scheduled
- 22
- Jobs booked
- 9
- Customer acquisition cost
- $278
- Booked revenue
- $7,650
- Return on ad spend
- 3.8x
- Lead-to-job closing rate
- 29%
All numbers above are examples. They are not Divine Growth client results.
Great advertising still needs a great operator.
- Answer or return leads quickly
- Keep licensing, insurance, hours and service information accurate
- Provide honest lead-quality feedback
- Track estimates and booked jobs
- Maintain sufficient capacity
- Approve offers and creative promptly
- Deliver professional service
- Request reviews ethically
- Never purchase, gate or fabricate reviews
Common questions.
Who owns the advertising accounts?
The client. Divine Growth receives management access but does not hold the account hostage.
Who pays Google and Meta?
The client pays each platform directly using a payment method inside the client-owned account.
Is advertising spend included in the management fee?
No. Setup, management and advertising spend are separate and shown clearly.
Can you guarantee a certain number of leads?
No. We build, track and improve campaigns, but volume and quality depend on the market, competition, budget, offer, season and follow-up.
What counts as a lead?
A tracked phone call, message, form or appointment request. Reports distinguish total inquiries from qualified opportunities.
Are Local Services Ads available to everyone?
No. Eligibility depends on category and location, and Google controls verification.
Can I pay Google to rank my Business Profile higher?
No. Google does not sell better organic local placement. Advertising and organic profile visibility are separate.
What happens if a lead does not become a customer?
We analyze whether it was qualified and why it was lost. Search and social advertising charges are not refunded merely because the prospect did not purchase.
How quickly do campaigns launch?
Fast. Landing pages ship in 72 hours or less, and campaigns go live as soon as payment, access, assets and approvals are in. Local Services verification is the only step outside our control.
How long before campaigns hit their stride?
Campaigns need enough time to gather meaningful data, test lead quality and improve — usually a few months. This is not a guarantee that specific results will occur in that window.
Can I start with only Google Business Profile optimization?
Yes. We offer standalone Google Business Profile setup, optimization and optional ongoing management. Ask for a quote.
Do you work only with contractors?
No. Contractors and home-service companies are the primary focus, but other qualified local businesses may apply.